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To get started, locate your blog’s RSS URL and plug that into the following: Facebook Business Page – In your applications area, search for the “Social RSS” application and get it set up to publish your content to your Facebook page wall automatically.
Linked In Personal Profiles – Look for “Blog Link” or “Word Press” in the applications section on your profile page and set it up to auto-post your content to your Linked In profile.
Also note that this step is more of a one-time setup.
Once you have established RSS connections on your social sites, you shouldn’t have to do it again.
Don’t forget to ask your followers to share or retweet the link.
Productivity Tip: There are many tools out there that allow you to set up and schedule your updates to go out anytime in the future (Hootsuite, Twuffer, Later Bro).
Other Social Networking Sites – There are many other social sites that allow you to plug in your blog’s RSS feed. This step used to only apply to posting links on Twitter, but with the addition of analytics (click-through tracking) on many of the URL shortening services, posting a shortened URL on any of your social sites is a smart strategy.
Here’s how it works: While this one may seem pretty obvious, it’s not that simple.
Lastly, ask for readers to provide feedback on the forum to continue the discussion.
Even Great Content Can Go Unnoticed We would like to think after hitting “publish” on a new post that the seas will part, angels will sing and Moses will lead customers straight into our shopping carts. In reality, the only people who know your post is there are you and your RSS subscribers.
After a while, a search engine spider will come along and your post will begin jockeying for search-engine position among the thousands of other web pages related to that same topic.
You’ll also want to use different headlines each time since you may get banned from Twitter for sending the same post multiple times.
If your content covers multiple topics, create a different status update for each topic and then spread those out over the course of a few days.
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Plaxo – Although not as popular, Plaxo is another great business networking site that makes it really easy to “add a feed” and plug in your blog content automatically.